Orchid Trusted Brands (2012) Introduction
Luxx Media is managed by people who love to relish in luxury and top-notched experiences. Compromises in these areas are unforgivable. As Luxx Media expands its horizon, covering more surfaces to bring people more holistic experiences, the next step to ensure a quality experience is to create a Trusted Brands label.
This Trusted Brands label would be given to outlets with top quality services and products so that you can shop, relax and live in luxury knowing that they are branding with trust!
Building A Brand
A good brand is that there is almost nothing that your competitors can't duplicate in a matter of weeks or months. If you have a great idea, you can be certain that somebody will copy it before long. And not only will they follow your lead, but they may also be able to do a better job or sell the product or service at a lower price. The question then becomes, "What competitive edge do I have to offer that cannot be copied by anyone else?"
Answer: Your brand.
Creating a strong brand identity will build mind share — one of the strongest competitive advantages imaginable. As a result, customers will think of your business first when they think of your product category.
The reason behind these strong brand-product associations is that these companies have built rock solid brand identities.
"A brand is the one thing that you can own that nobody can take away from you,"
"Everything else, they can steal. They can steal your trade secrets. Eventually, your patents will expire. Your physical plant will wear out. Technology will change. But your brand can go on and live. It creates a lasting value above and beyond all the other elements of your business." says Howard Kosgrove, vice principal of marketing at Lindsay, Stone and Briggs Advertising in Madison, Wis.
We find out how these merchants have built and nourished top-class reputation.
How to achieve Orchid Trusted Brands?
Orchid Trusted Brands (2011/2012) label would be awarded to merchants which have met excellence in the following areas that Luxx Media has set:
o Customer Service (Professionalism)
o Standard and Quality (Products)
o Convenience of Transaction
o Ambience (not applicable to Interior Designers)
o Human Resource Management (Staff)
Eligible candidates will be put through a strict panel of evaluators combined with the survey results of customers.
Benefit as a Recipient of Orchid Trusted Brands (2012) Award
o Achieve digital branding
o Recipients are allowed to use the logo at all their advertising and manual materials such as newspaper advertisement and company brochures.
o Reach out world-wide readerships via incorporating Internet Technology
o Enhance a positive reference for business expansion and reputation reliability
o Award winners will receive recognisable media and press exposure.
